This featured Lachowski for Galliano collection is definitely one to watch out for this coming season. Mixing street couture with skater fashions, these uber stylish looks are both unique and fresh.
John Galliano has made a name for himself as chief designer for Christian Dior, all while his completely opposite endeavor showcases rougher and harder fashions. The Lachowski for Galliano collection brings military and streetwear to the next decade with color and edge.
Implications - Consumers in modern society are no longer looking for ways to blend in. Products that contain a gritty element appeal to shoppers who want to stand out among their peers.
What's Driving This Trend
- Badass Fashion
- Opportunity for fashion brands to mix streetwear with unique and fresh styles to create a gritty yet fashionable look.
- Military and Streetwear Fusion
- Opportunity for fashion designers to combine military elements with streetwear to create edgy and unique fashion collections.
- Standing Out
- Opportunity for businesses to create products that contain a gritty element, which appeals to consumers who want to stand out among their peers in modern society.
Who This Affects Most
- Fashion
- Fashion designers and brands can create edgy and unique clothing collections that mix streetwear with military elements, appealing to consumers who want to stand out in modern society.
- Retail
- Retailers can cater to consumers who want to stand out by offering rough and rugged fashion accessories, such as military-inspired bags and backpacks.
- Advertising
- Opportunity for advertising agencies to create marketing campaigns that emphasize the appeal of gritty and unique fashion styles, targeting consumers who want to stand out in modern society.
