The thought of macaroni art brings back fond childhood memories, but the KRAFT Mac & Cheese 'Waste' campaign is now asking you and your children to "make dinner, not art."
Through a funny TV commercial and a dedicated website that features a digital macaroni art maker, the campaign encourages children to save KRAFT's real macaroni for dinnertime. In the spot, a little girl is making macaroni art when her brother and dad walk in and drop their jaws in astonishment and horror. The funny commercial is also accompanied by an app that lets you make as many macaroni art pieces as you want and share them on the KRAFT Macaroni Masterpiece Gallery or on social media.
Key Themes Behind This Trend
- Macaroni Art Revamp
- There is a trend towards using macaroni art as an interactive promotional tool to engage customers through gamification campaigns.
- Food Waste Campaigns
- The use of humorous campaigns to repurpose food waste is on the rise as companies focus on sustainable business practices.
- Interactive Advertising for Children
- Using interactive and educational advertising campaigns that target children represents a growing trend in children's marketing because of its ability to keep consumers engaged.
Where This Applies
- Food Manufacturing
- There is an opportunity for food manufacturing companies to develop and promote sustainable practices through humorous and interactive marketing campaigns.
- Marketing and Advertising
- The trend towards interactive advertising for children offers a significant market opportunity for marketing agencies that specialize in youth campaigns.
- Technology Development
- As interactive advertising campaigns continue to grow in popularity, there is a demand for technology developers to create innovative tools for companies to engage their customers in new and exciting ways.
