Knitted Monster Fashion

Knitwear Designer Craig Lawrence Showcases His Skills

Knitwear -- the kind where the designer actually knits the articles of clothing himself (or herself) -- is a bit of a lost art, but knitwear designer Craig Lawrence is bringing back this forgotten skill with a vengeance.

The talented knitwear designer Craig Lawrence is inspired by the “spontaneity” of his knitwear which is a very creative form of clothing design. He claims that he doesn't like to start with fabric, but rather with yarn and then built it up like a sculpture.

Revival of Hand-knitting
The trend of hand-knitted clothing is on the rise and businesses can capitalize on this by reviving this lost art and adding one-of-a-kind products to their portfolios.
Sculptural Knitwear
Designing clothing like a sculpture reflects a new way of looking at clothing design and presents an opportunity for businesses to create unique, artful clothing.
Spontaneity in Clothing Design
Focusing on the creative process, spontaneous design brings an element of unpredictability and creativity that can be capitalized on by fashion companies.

Where This Applies

Fashion
Fashion designers and companies can revive the art of hand-knitting and create unique and artful pieces.
Craft
The rise of hand-knitting presents opportunities for crafts-based industries such as the sale of yarn and other knitting supplies.
Art
Sculptural knitwear presents an opportunity to create wearable pieces of art that blur the lines between traditional fashion and contemporary art.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 98%
Freshness 8%

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