I thought I had seen it all in terms of sunglasses until the A-Morir SS 2011 Eyewear Collection came along. This brand is the designer behind Lady Gaga's infamous nail and knife hoodie, and now she's back on the scene merely a week later with her latest eyewear collection.
The A-Morir SS 2011 Eyewear Collection is filled with sunglasses you can't and won't find at mainstream outlets and boutiques. The brand has used a mixture of experimental and luxury design to create everything from Swarovski and dream-catcher-covered shades to sunglasses made with real bones.
Normally, I shy away from experimental fashion, but I can't help but like the A-Morir SS 2011 Eyewear Collection. Check it out for yourself to see just how alluring and infatuating a pair of skull-studded feather sunglasses can be.
What's Driving This Trend
- Experimental Eyewear Collection
- There is an opportunity for luxury eyewear brands to incorporate creative and innovative designs in their collections to appeal to fashion-forward consumers.
- Luxury with Unconventional Materials
- Luxury brands can use unconventional materials such as bones and feathers to create unique products that cater to consumers seeking exclusivity and uniqueness in their fashion choices.
- Personalized Eyewear Collections
- Customized eyewear collections that are unique to each client's preferences have the potential to disrupt the traditional eyewear industry and appeal to a broader audience.
Who This Affects Most
- Eyewear
- Eyewear companies can incorporate unique and experimental designs into their collections to cater to customers seeking exclusivity and uniqueness in their fashion choices.
- Luxury Fashion
- Luxury fashion companies can incorporate unconventional materials in their collections to appeal to fashion-forward consumers seeking something unique and exclusive.
- Personalization Services
- Companies specializing in customization and personalized services can tap into the eyewear market to create unique, one-of-a-kind eyewear collections.
