Some designers are just as well known for their philanthropic involvements as they are for their work in the fashion industry, and the Kenneth Cole AIDS ribbon proves that Mr. Cole is at the top of that list.
Along with being a chairman of amfAR, the designer has taken it upon himself to design a new AIDS ribbon to commemorate the initial discovery of the virus 30 years ago. The Kenneth Cole AIDS ribbon is newly designed to raise awareness of the virus among younger generations.
The new double loop symbolizes "the coming together of individuals and the re-doubling of efforts in the fight against HIV and AIDS" and it can be purchased online and in stores.
Celebrities like Sarah Jessica Parker, Cyndi Lauper, and Ke$ha have already joined Cole to help promote the new ribbon, and proceeds will go toward the Kenneth Cole Foundation.
Fashion and philanthropy coming together is a beautiful thing.
Key Themes Behind This Trend
- Fashion-philanthropy Partnerships
- A growing trend of fashion brands collaborating with charities to raise awareness as well as generate profits and awareness.
- Cause-related Branding
- More brands are cultivating strong corporate social responsibility initiatives to take advantage of consumers seeking purpose-driven companies.
- Socially Responsible Design
- The importance of ethical and sustainable fashion to the fashion industry has led to the increasing incorporation of designs that have positive social or environmental impacts.
Where This Applies
- Fashion
- The fashion industry has shown a recent trend of collaborating with charities and raising awareness through socially responsible design.
- Non-profit
- Non-profit industries have an opportunity to leverage fashion collaborations to promote and fundraise for their causes and initiatives.
- Corporate Social Responsibility
- Corporate social responsibility industries can use cause-related branding as a way to differentiate themselves in the marketplace and generate loyalty among socially conscious consumers.
