KellismCo Custom TOMS transform the comfortable, slip on footwear into specially made, one-of-a-kind kicks.
Each pair is hand-painted by artist Kelli Smith using acrylics, markers and/or paint pens. While each pair is uniquely designed for the buyer, some of the previously painted pairs have included cherry blossoms, sharks and sunflowers. One of the most recent renditions was a special edition Hunger Games pair that featured the popular logo emblazoned on the front toe.
To get a pair, the buyer would either send Smith a pair of their own TOMS to customize, or, let the artist know their shoe size and color preference and the shoes would be purchased for them.
KellismCo Custom TOMS are not only personalized and special, but also support a feel-good cause. For every pair of TOMS that is purchased, a second pair is donated to a child in need.
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Key Themes Behind This Trend
- Customizable Footwear
- There is potential for other companies to adapt a similar model and allow for the customization of their footwear.
- Personalized Products
- Other products can be personalized in the same way, allowing for a unique product experience for the customer.
- One-for-one Business Model
- Businesses in other industries can adopt TOMS' one-for-one business model to make a positive social impact while earning revenue.
Where This Applies
- Footwear Industry
- Other footwear companies can incorporate customizable and hand-painted designs to differentiate their products and attract customers seeking personalized options.
- Fashion Industry
- Fashion brands could begin to personalize other accessories or clothing items to meet the needs and wants of their consumers.
- Consumer Goods Industry
- Companies in the consumer goods industry can incorporate a one-for-one business model to improve social sustainability while increasing revenue stream.
