New York City is highly regarded as one of the most fashionable cities in the world, and with such, there was really no better place to shoot this Karlie Kloss Vogue Italia shoot for the July 2011 issue of the magazine. Along with this stunning array of retro-glam photos comes a cool behind the scenes video that can be viewed on the Vogue Italia site.
High-fashion looks from designers such as Jil Sander, Max Mara and Bottega Veneta were fashionably arranged by Victoria Bartlett. This Karlie Kloss Vogue Italia editorial incorporates the public in order to create an authentic backdrop, which is sure to make anyone want to jump on a plane to NYC!
Implications - Incorporating the public into product promotions and marketing stunts is a great way for companies to appear authentic. This kind of public appreciation gets consumers excited and can be an inexpensive alternative to hiring backup models and extras.
Why This Trend Is Growing
- City-fashion Campaigns
- Using metropolitan areas as the backdrop for promoting fashion and beauty products, incorporating real people as models and extras.
- Public-inclusive Marketing
- Incorporating the public into product promotions to create authenticity and excitement among consumers.
- Behind-the-scenes Content
- Producing video and other behind-the-scenes content to complement photo shoots and editorial content.
Industries Being Reshaped
- Fashion Industry
- Fashion brands can capture the essence of a city through their marketing campaigns, while reducing the expense of hiring professional models and extras.
- Beauty Industry
- Beauty brands can also utilize city settings to showcase their products, while creating authentic promotional content that resonates with consumers.
- Media Industry
- Media outlets can produce behind-the-scenes content for editorial photo shoots, providing additional value to readers and viewers.
