Wand-Controlled Lighting

The Kandela Magic Candle Turns on With a Flick of the Wrist

All of you would-be magicians, sorcerers and witches -- or hardcore 'Harry Potter' fans -- the Kandela Magic Candle is what you have been waiting for. Hitting the market just in time for Halloween and the theatrical release of the latest 'Harry Potter' film, it will surely inspire a world of magic.

I should note that you don't need to know any complex incantations in order to work the Kandela Magic Candle. Instead, all it takes is a flick of the wrist and, voila, it's lit. To turn off, you can give your wand a little wiggle or simply blow it out.

Gesture-controlled Lighting
Developing gesture-controlled lighting products for the home and office could be an excellent disruptive innovation opportunity for companies in the lighting industry.
Magic and Fantasy-inspired Home Products
Creating products that lean into a sense of magic and fantasy could be a way for home goods companies to capitalize on pop culture trends.
Interactive Home Decor
Improving the interactivity of everyday home decor products like candles could be a way to create new, innovative product lines.

Industries Being Reshaped

Lighting
The lighting industry is well-positioned to develop gesture-controlled lighting products in response to rising consumer interest in smart home technology.
Home Goods
Home goods companies could benefit from infusing a sense of magic and fantasy into everyday products to create more dynamic and engaging product lines.
Consumer Electronics
Developing new interactive product lines for the home and office is an area of potential growth for consumer electronics companies.
SCORE
4.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 73%
Freshness 8%

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