The series of Julian Schratter, the photographer-blogger behind the 'Through Jules' Lens' website, shows an exciting and realistic way of life of a male model from behind the runway.
'Through Jules' Lens' depicts perfectly the energy, sparkle and action that took place behind the scenes at the last runway shows of Dolce & Gabbana, Prada and Vivienne Westwood. The series is a reportage by Julian Schratter directly from the 2012 Spring Summer Milano Uomo Moda Fashion Week.
The photo shoots include all the phases these very handsome male models have to endure -- from casting queues, to fitting sessions, catwalk rehearsals and killing time by chatting or listening to music before the show. There is a lot of smoking, too, amongst the dozens of images displayed on the Models.com website shot for 'Through Jules' Lens.'
What Makes This Trend Stand Out
- Male Model Fashion Shows
- Opportunity for innovative technology to streamline casting and fitting processes for male models.
- Behind the Scenes Photography
- Opportunity to create immersive and authentic behind-the-scenes experiences for fashion enthusiasts through virtual reality or augmented reality.
- Fashion Week Reportage
- Opportunity to leverage data analytics and AI to provide real-time insights and trends from fashion weeks around the world.
Sectors Adopting This
- Fashion
- Fashion brands can use behind-the-scenes photography to engage with their audience and create a transparent and authentic brand image.
- Photography
- Photography studios can offer behind-the-scenes photo shoots for aspiring models and fashion enthusiasts.
- Technology
- Technology companies can develop innovative solutions to enhance the efficiency and productivity of fashion show processes.
