The Jin Soon Choi Spring 2013 collection draws its inspiration from several chic sources, among them the New York Botanical Gardens and Claude Monet's floral beds. The designer wished to create a wedge between bright shades and high fashion, the former being more subdued than standard neon colors.
Choi also turned to her model colleagues during the production of this Spring 2013 line. When searching for lacquer names, she called upon Saskia de Bruaw, Vanessa Axente, Meghan Collison and Tati Cotliar. Each of the women now have a polish that they named independently. The titles speak to their creativity as they opted for diverse labels, seen in the titles of Coral Peony, French Lilac, Fei Fei Sun, Tea Rose and Poppy Blue.
Why This Trend Is Growing
- Fashion-inspired Nail Polish
- The trend of creating nail polish collections inspired by fashion icons creates disruptive innovation opportunities in the beauty industry, allowing consumers to feel connected to their favorite models and designers through their nail colors.
- Subdued Neon Colors
- The trend of using bright shades that are more subdued than traditional neon colors presents disruptive innovation opportunities in the fashion industry, allowing designers to create unique and fashionable looks that stand out without being overly bold.
- Model Collaborations
- The trend of collaborating with models to create and name nail polish shades presents disruptive innovation opportunities in the beauty industry, allowing for unique and personalized collections that resonate with consumers who admire and follow these models.
Industries Being Reshaped
- Beauty
- The beauty industry can leverage the trend of fashion-inspired nail polish collections to offer innovative products that appeal to consumers looking for unique and trendy nail colors.
- Fashion
- The fashion industry can explore the trend of using subdued neon colors to create innovative and stylish designs that offer a fresh take on bold and vibrant fashion trends.
- Modeling
- The modeling industry can embrace the trend of model collaborations in the beauty industry, creating new opportunities for models to expand their brand and engage with their followers through personalized beauty products.
