Classic brogues aren't often updated to match today's 80s-inspired, neon-loving fashion preferences, but the Jil Sander Memphis 999 Derby Shoe does so in a way that's guaranteed to grab attention. Above the sole, this shoe is just like any other classic derby shoe, boasting a rounded toe, all-black patent leather construction and thin laces. The neon pink sole, however, is what sets this shoe apart from any other on the market.
While most men would shy away from wearing fluorescent footwear, the Jil Sander Memphis 999 Derby Shoe has just enough panache for a well-dressed man to pull it off. Unfortunately, that neon sole will cost you -- the dress shoe is priced at $816, which is high enough to discourage men on a budget from buying into this color-popping accessory.
What Makes This Trend Stand Out
- Neon-fashion
- Neon fashion is becoming increasingly popular, and brands can create innovative products that incorporate neon accents to existing designs.
- Gender-blurring Footwear
- Creating footwear that challenges traditional gender norms by incorporating colors or designs deemed traditionally masculine or feminine can be a disruptive innovation opportunity for footwear brands.
- Luxury Streetwear
- Luxury brands can create a new niche by incorporating streetwear elements into their products such as sneakers and dress shoes, like Jil Sander's neon brogues.
Sectors Adopting This
- Fashion
- The fashion industry can take advantage of the trend toward neon colors by incorporating them into new designs or updating classic designs.
- Footwear
- Innovating footwear designs by incorporating traditionally masculine or feminine colors or designs is a potential area for disruptive innovation.
- Luxury Brands
- Luxury brands can capitalize on the trend of luxury streetwear by creating high-end products like Jil Sander's neon brogues that incorporate traditionally casual elements into dressier pieces.
