If fashion illustrations were drawn in a similar style to these idiosyncratic Jessica Singh renderings, they’d no doubt have much more universal appeal. Even if you aren’t a clothing connoisseur, you can appreciate the wonderful artistry of the patterns, colors and ideas found within Singh’s work. Blending techniques and motifs from a myriad of cultures, these pictorials are a cornucopia of worldly art that should be experienced by all.
Jessica Singh is an illustrator currently based in Melbourne, though her art has taken her around the globe. She explains that her art is heavily inspired by, “song lyrics…, ceremonial costume, traditional folk art, Indian comic books [and] natural forms.” The influences definitely show in her pieces as she depicts futuristic geisha-like females too cool to exist in present-day society.
Key Themes Behind This Trend
- Fashion Illustration
- Opportunity to incorporate diverse cultural motifs and patterns into fashion designs.
- Global Art Collaboration
- Opportunity to bring together diverse cultural art styles in a collaborative project.
- Digital Artistry in Fashion
- Opportunity to incorporate digital illustrations in fashion advertisements and campaigns.
Where This Applies
- Fashion Design
- Disruptive innovation opportunity to infuse fashion designs with diverse cultural art styles.
- Art and Print Industry
- Opportunity to print Singh's vibrant illustrations on a variety of mediums and materials.
- Digital Marketing and Advertising
- Disruptive innovation opportunity to use Singh's digital art in fashion advertising and marketing campaigns.
