White, beige and black will always be timeless shades when it comes to decorating your home, but the IKEA 'Bright, Shiny Colors' campaign may convince you to add some splashes of color, whether it's through a fuchsia chair, bright orange rug or cupboards filled with purple and pink bowls and plates.
Launched in the UK and Ireland to introduce the brand's 2013 catalog, the IKEA 'Bright, Shiny Colors' ad features a woman bursting from a room of pristine white and beige hues into the vibrant IKEA catalog world, which is filled with bright and colorful furnishings and accents. The woman jumps and dances to the song 'Bright Shiny Colours,' a song originally by Shirelles but remade by 99 Trees, says Popsop.
What's Driving This Trend
- Vivid Home Decor
- The trend of using bold, bright colors and patterns in home decor creates opportunities for new product lines offering cheerful and vibrant furniture, decor, and accent pieces.
- Multichannel Advertising
- The trend of using social media and digital channels to showcase colorful furniture and furnishings creates opportunities for multichannel advertising campaigns that integrate traditional and digital media and reach a wide audience.
- Emotional Advertising
- The trend of using emotionally evocative images and music to capture the attention of viewers and connect with their desire for vibrant, lively homes creates opportunities for advertising campaigns that feature inspiring imagery and upbeat music.
Who This Affects Most
- Home Decor
- The home decor industry can leverage the trend of colorful furniture and decor by introducing new product lines that offer bold and bright designs, patterns, and colors.
- Advertising
- Advertising agencies and firms can leverage the trend of multichannel campaigns to create innovative campaigns that integrate social media, digital channels, and traditional media to reach a broad and diverse audience.
- Music
- Music industry firms and artists can leverage the trend of emotionally evocative music in advertising by producing music that connects with viewers and enhances the emotional impact of ads.
