Featured on the new Icon magazine cover for its 'The Future of Food' issue is this gorgeous photo of a colorful paper hamburger. This ultra-cool origami burger is created using electric-colored pieces of paper, as is evident from its neon blue bun and green and orange slices of Swiss cheese.
Contained in a plastic box and jacked up with wires of the same vibrant hues, this piece implies that the artist is commenting on the modification of foods and the negative implications associated with that practice. However, it is quite possible that this blue, pink, purple, green and orange paper sculpture may actually make you crave some fast food. After all, could anyone really resist this delicious-looking meal from the cover of Icon magazine?
Why This Trend Is Growing
- Colorful Food
- Disruptive innovation opportunity may lie in the production of visually appealing and unique colors in food.
- Food Packaging
- Innovative food packaging designs that are sustainable, visually appealing, and able to preserve food quality could be a way to attract customers and stand out in the crowded food market.
- Art-inspired Food
- Brands could leverage art and design to create innovative food concepts that appeal to the current creatively-inclined millennials.
Industries Being Reshaped
- Food & Beverage
- Companies could explore the use of bright and unusual colors in creating unique food experiences that would drive sales and customer loyalty.
- Packaging
- Both food and non-food packaging industries could tap into the growing demand for creative and sustainable packaging designs that would appeal to the aesthetic sensibilities of the younger generations.
- Art & Design
- Art and design industries could collaborate with food businesses to create visually appealing and innovative food packaging that would attract customers and generate revenue.
