I can safely say that I am buy-curious after seeing the new Hyundai Accent 3D Projection Mapping video. Hyundai was recently in Malaysia pushing the 2012 Accent with this kickass publicity stunt that saw a suspended Accent racing through a projected 3D world.
The stunt was performed in front of a live audience (or some damn good actors) and culminated in the 2012 Accent entering into TRON-esque world. Projected publicity stunts like this are becoming more and more common as advertisers look for new ways to get consumers to notice their cars in an increasingly crowded market. Hyundai definitely has my attention, and while I'm not saying I'll take a 2012 Accent out for a test drive, I will definitely pass along the awesomeness that is the Hyundai Accent 3D Projection Mapping video.
Key Themes Behind This Trend
- Projected Publicity Stunts
- Brands are using projection mapping to create immersive experiences and capture consumers' attention.
- Experiential Advertising
- Advertisers are seeking innovative ways to engage with consumers and create memorable brand experiences.
- Automotive Marketing Innovations
- Car manufacturers are leveraging creative marketing techniques to stand out in a competitive market.
Where This Applies
- Automotive
- Car companies can explore projection mapping as a unique advertising tool to create excitement around their vehicles.
- Advertising
- Advertisers can incorporate experiential marketing techniques like projection mapping to generate buzz and differentiate their campaigns.
- Creative Design
- Design agencies and creative professionals can collaborate with brands to create captivating projection mapping experiences.
