The last presidential debate was filled with quips as each candidate elaborated on foreign policy, which, of course, lead to the latest in the Internet capitalization of the comment with the 'Horses and Bayonets' meme.
The zinger came from democrat candidate Barack Obama who deemed governor Romney's views on America's military spending archaic. As the Republican candidate criticized reduced navy funding, the president responded: “You mention the Navy, for example, and the fact that we have fewer ships than we did in 1916. Well Governor, we also have fewer horses and bayonets. We have these things called aircraft carriers and planes land on them."
The Horses and Bayonets blog takes on a comical approach to the President's rebuttal. With hilariously photoshopped images, this Tumblr page makes for an outstanding parody to the presidential debate's quips. Though political comical spoofs have always been prominent, the popularity of memes and social media involvement generated from the past three debates has been unprecedented. As lighthearted as this blog may seem, it is certainly stimulating conversation, as Internet involvement counteracts political apathy.
Why This Trend Is Growing
- Political Memes
- The rise of political memes on social media platforms presents an opportunity for brands to engage with a politically active audience through humorous and shareable content.
- Internet Involvement
- The unprecedented popularity of memes and social media involvement in political conversations creates an opportunity for businesses to leverage this engagement for brand awareness and marketing campaigns.
- Humorous Parodies
- The success of comical spoofs like the 'Horses and Bayonets' blog highlights the potential for businesses to create entertaining and satirical content that resonates with audiences and generates conversation.
Industries Being Reshaped
- Digital Marketing
- Businesses in the digital marketing industry can tap into the trend of political memes and internet involvement by creating content that appeals to politically active consumers.
- Social Media
- The surge in internet involvement during political debates presents an opportunity for social media platforms to monetize this engagement through targeted advertising and sponsored content.
- Entertainment
- The success of humorous parodies and comical spoofs indicates a demand for entertaining content, creating opportunities for businesses in the entertainment industry to create engaging and shareable content that resonates with audiences.
