With this funny infographic, you'll be able to determine the different types of holiday personalities out there in a snap.
First off, there's the Shopping Santa who enjoys everything from visits to the mall to the festive shindigs during the holiday season; 42% of Canadians and 24% of Americans admitted to fitting perfectly into this category. Next up, there's the Holy Holidays, which is comprised of individuals who celebrate the holidays in a more religious sense, but also take the family interaction as number one; 59% of Americans fall under this description. Finally, there are the Humbugs who would rather forget the Christmas season than enjoy it; a lean 26% of Canadians, 15% of Americans and 21% of UK residents admit to being a little Scrooge-like around the holidays.
Why This Trend Is Growing
- Holiday Personality Categorization
- As more people become interested in categorizing their holiday personalities, there's an opportunity for companies to develop products and services tailored to these distinct groupings.
- Shift Toward Religious Celebrations
- As the Holy Holidays category grows, there is an opportunity for businesses in the religious and spiritual industries to provide products and services that cater to this demographic.
- Christmas Cheer Cultivation
- As the Humbugs group shrinks, businesses have an opportunity to create marketing campaigns and products that encourage people to embrace the holiday season and spread cheer.
Industries Being Reshaped
- Retail
- Businesses in the retail industry have an opportunity to cater to the Shopping Santa demographic by offering attractive deals and promotions throughout the holiday shopping season.
- Religious and Spiritual
- As the Holy Holidays category grows, businesses in the religious and spiritual industries can provide products and services, including books, gifts, and events, that cater to this demographic's interests and values.
- Advertising and Marketing
- As businesses seek to cultivate Christmas cheer, there is an opportunity for marketing and advertising firms to create campaigns and messaging that encourage people to embrace the holiday season and celebrate together.
