Fierce Freeway Fashions

The Hilary Rhoda Harper's Bazaar Shoot Dominates

With so many fashion shoots emerging, the ability to differentiate yours by altering the scenery -- like the Hilary Rhoda Harper’s Bazaar does -- can be a tactic to stand out of the crowd. This shoot for the Harper’s Bazaar US June/July 2011 magazine issue not only stands out for incorporating highway-haute couture looks, but for incorporating mega-model Hilary Rhoda.

The Hilary Rhoda Harper’s Bazaar shoot uses unusual backdrops that allow the high-fashion looks Rhoda wears to appear even more elegant and pricey, especially when contrasted against beaten-up highway scenery.

This fall preview showcases looks from high-profile designers such as Marc Jacobs, Calvin Klein and Michael Kors. Each of the looks captured by photographer Lachlan Bailey showcases this freeway-fashion shoot immaculately.

Highway Haute Couture
Incorporating high-fashion looks with unusual backdrops such as highways can be a tactic to stand out in fashion shoots.
Scenic Fashion Photography
Altering scenery in fashion shoots can differentiate them and create an opportunity for more creative and unique fashion photography.
Model-centric Shoots
Using high-profile models such as Hilary Rhoda can enhance the visual impact of fashion shoots.

Where This Applies

Fashion and Apparel
The fashion industry can capitalize on incorporating unusual backdrops in their shoots to stand out and create a unique fashion aesthetic.
Photography
Photographers can offer their services to fashion brands to create more creative and unique fashion shoots.
Advertising and Marketing
By incorporating unusual backdrops and high-profile models in fashion shoots, advertising and marketing companies can create more visually striking campaigns.
SCORE
4.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 63%
Freshness 8%

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