Famous for its applicator-free tampon, this feminine hygiene company is capitalizing on the eco-friendly advantages of its products in an ingenious way with the OB Earth Day intiative. Just in time for Earth Day, OB and marketing firm TBi have teamed up to release a hilarious mockumentary-style commercial highlighting the environmental impact of tampon applicators.
The video stars Jimmy Ocean, an ambitious and bitter crustacean whose 'development business' relies on the thousands of tampon applications that show up ashore. Should people switch to OB, he explains, his family would lose the business that his beloved 'crabfather' started, and all would be lost.
Clever, witty and successfully keeping within the thin line between informative and preachy, the OB Earth Day ad is not only garnering a lot of attention with the viral video, but gives hope that tampon commercials may be moving toward a more watchable future.
What's Driving This Trend
- Eco-friendly Feminine Hygiene
- There is a growing trend in the feminine hygiene industry towards eco-friendly products that reduce environmental impact.
- Mockumentary-style Commercials
- Mockumentary-style commercials are becoming a popular trend in advertising, providing a humorous and entertaining approach to promote products.
- Viral Marketing
- The OB Earth Day initiative demonstrates the power of viral marketing in creating buzz and capturing consumer attention.
Who This Affects Most
- Personal Care Products
- The personal care products industry is embracing the trend towards eco-friendly feminine hygiene products to cater to consumer demand for sustainable options.
- Advertising and Marketing
- The advertising and marketing industry can take advantage of the trend of mockumentary-style commercials to engage audiences and create memorable brand experiences.
- Digital Media and Entertainment
- The success of the OB Earth Day ad highlights the potential for viral marketing in the digital media and entertainment industry to captivate and engage viewers.
