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Haute Handbag Marketing
Exclusive Alexandre Herchcovitch Clutches Create Serious Buzz


By: Elsa Blaine (Rockstar) Feb 23, 11
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Brazilian fashion designer Alexandre Herchcovitch’s faux lava rock handbags were a big hit during his recent runway show in Sao Paulo. Alexandre Herchovitch created the 8 exclusive multi-toned bags specifically as accessories for his shows, and had not intended to offer them for sale.

Regardless, AHAlife are offering the one-of-a-kind Alexandre Herchcovitch clutches in an ingenious marketing tactic. Imagine owning a designer original that only 8 other people will own. This genius Alexandre Herchovitch offer is one part couture opportunity, and one part genius PR strategy.



Source: jcreport
Readmore: ahalife



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