In Japan, Hello Kitty will be the new model for Christian Dior. This is no joke. The white anime cat with pod-like features has been chosen to showcase the latest John Galliano-designed collection.
It will be featured in a spread in Japanese Vogue which hits news stands April 26. In the issue, an editorial covers a photo documentary of Kitty's shopping spree in Paris alongside Galliano, and covers the white cat's entire makeover procedure.
Check out some more on Hello Kitty Obsession:
What's Driving This Trend
- Anime Fashion Collaboration
- Opportunity for fashion brands to collaborate with popular anime characters to create unique collections.
- Celebrity Cartoon Models
- Potential for cartoons and animated characters to become brand ambassadors and models for fashion and luxury brands.
- Fashion Editorial with Animated Characters
- Increasing trend of featuring animated characters in fashion editorials, providing a fresh and playful perspective.
Who This Affects Most
- Fashion
- Fashion brands can explore collaborations with popular animated characters to tap into new consumer segments.
- Luxury
- Luxury brands can leverage the appeal of cartoon characters to create limited edition collections and attract collectors.
- Media and Publishing
- Opportunity for media outlets to create engaging fashion content by integrating animated characters in editorials and features.
