No, it's not a scene from the 40 year old virgin, it's Hollywood movie star Harrison Ford making a powerful statement about deforestation by getting his chest-hair waxed. While Britney Spears took the easy road and auctioned her clothes for the environment, Harrison invited Access Hollywood to document and promote his painful personal project to raise awareness about going green.
"In an effort to showcase the pain involved in deforestation, Harrison willingly subject himself to the painful process of stripping his chest of all its follicles," according to Access Hollywood. "Having worked with Conservation International (CI) for 15 years, it was Harrison's hope that his trip to the salon might just shock people into thinking “green.†CI operates in more than 40 countries to combat climate change, protect species, and to work with and assist local and indigenous communities."
What's Driving This Trend
- Deforestation Awareness
- Disruptive innovation opportunity: Develop technologies and campaigns that raise awareness about the impacts of deforestation and promote sustainable practices.
- Celebrity Activism
- Disruptive innovation opportunity: Explore ways to leverage celebrity influence and engagement to drive environmental and social causes.
- Painful Awareness Stunts
- Disruptive innovation opportunity: Create attention-grabbing and impactful stunts or experiences that evoke emotional responses and encourage action for important causes.
Who This Affects Most
- Environmental Organizations
- Disruptive innovation opportunity: Utilize technology and innovative strategies to tackle deforestation and other environmental challenges.
- Entertainment Industry
- Disruptive innovation opportunity: Collaborate with celebrities and production companies to create powerful narratives and content that highlight important societal issues.
- Beauty and Personal Care Industry
- Disruptive innovation opportunity: Develop sustainable and eco-friendly products and services that align with customers' growing concern for the environment.
