Trick or Treat Spending Stats

See How Much Cash You’ll Dish Out With This Halloween Expense

More people are thinking about October 31st than ever before according to the Witchful Spending Infographic that talks about Halloween expense. The survey concluded that 170 million people are estimated to dish out some cash for the ghoulish festivities leading up to, and at the end of, October.

According to the informative chart, one in three households claim to be celebrating by going to a Hallow's Eve-themed party or throwing one themselves. To have a good party, you need to pull out all the fixings and the survey showed that an average amount of $79.82 is estimated to be spent per person. That includes money on spooky home decor, clever and outrageous costumes and treats for the little kiddies with their jack o’lanterns. 

This Halloween expense chart will give you an idea on how distribute your cash effectively to get the most out of your holiday.

Halloween-themed Parties
There's an opportunity for businesses that can provide unique, immersive and personalized party experiences with innovative decor, costumes, and activities.
Spooky Home Decor
Businesses that offer eco-friendly and sustainable alternatives to traditional Halloween decorations have a chance to disrupt the market and cater to consumers' environmental concerns.
Virtual Trick or Treating
With the ongoing pandemic, businesses can explore virtual trick or treating options that provide safe and contactless experiences for children and families.

Where This Applies

Event Planning and Management
The industry can innovate and leverage technology to deliver personalized, immersive and safe Halloween party experiences that cater to various themes and demographics.
E-commerce and Retail
Retailers can create and market eco-friendly and sustainable Halloween decoration products, costumes and treats that appeal to environmentally conscious consumers.
Augmented Reality and Gaming
Companies in these industries can explore creating virtual trick or treating experiences that use AR and gaming elements to provide children and families with a fun and engaging way to celebrate Halloween while adhering to social distancing guidelines.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 66%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X