Caso do Zenziho is a NGO organization located in Brazil and their recent campaign 'Half for Happiness' involved partnering up with local supermarket chains. Customers were unsuspecting participants in an experiment and awareness campaign that allowed them the opportunity to buy half-sized fresh food products.
The idea behind the campaign is that half of the proceeds were given to Caso do Zenziho so that they could distribute it at their own soup kitchens. All of the food items were cut in half, processed and packaged with the help of the children at the organization. This very aggressive awareness campaign was indeed successful as the charity organization received 28% higher in donations compared to the year's past.
The general consensus of the consumers was positive; most of them were impressed with the different approach and overall the campaign proved to be a staggering success.
Why This Trend Is Growing
- Half-sized Food Items
- Introducing half-sized food items as a way to encourage customers to donate to charity could potentially disrupt the food industry.
- NGO Partnership
- Partnering with an NGO to create awareness campaigns that give back to the community could potentially disrupt the advertising industry.
- Collaboration with Children
- Collaborating with children to create unique packaging for food items could potentially disrupt the packaging industry.
Industries Being Reshaped
- Food
- Partnering with an NGO to create awareness campaigns that offer half-sized food items as a way of altruism could potentially disrupt the food industry.
- Advertising
- Partnering with an NGO to create awareness campaigns that encourage customers to donate to charity could potentially disrupt the advertising industry.
- Packaging
- Collaborating with children to design packaging options for food items could potentially disrupt the packaging industry.
