Guilt-free. What a magical phrase, basically meaning ‘no consequence.’ The phrase can be heard anywhere from cookie aisles to brothels, but usually falls short of its lofty promise.
From eco airports to supermodel snacks, check out the 10 guilt-free innovations that will keep your conscience clear as crystal. Yeah, right.
Implications - Though temptation runs rampant, there is still a succinct segment of consumers that are dedicated to holistic health. These consumers fight to stay thin, keep their minds clean and their spirits high; however, they are still just humans. Thus, a market of guilt-free products is necessary to provide people with the indulgence they desire yet still satisfy their concerns for self preservation.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 4%
Freshness 8%
