Choatic Kimono Captures

This Guillaume Nallet 'Urban Legends' Series is Bold and Colorful

As he explains on his Behance page, Guillaume Nallet and his team only had five hours to shoot the 'Urban Legends' series. Despite the time constraint, they pulled off an amazing job.

The series focuses on models Alexandra and Sofia as they strut and pose their way through darkened city streets, adorned in incredibly colorful, almost brash kimonos and kimono-like dresses. The clothing is so intricate and psychedelically patterned that it borders on chaotic -- in a good way, of course.

The impeccable direction and styling are owed not only to Nallet, but also Chrystel Plischke Livolsi. Katie Cousins was responsible for the stunning hair and makeup, while Lighting and videography were the work of Mark Sherman. Last but not least, Alexandra and Sofia should be applauded for their admittedly eccentric but relentlessly intriguing poses and expressions.

SCORE
3.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 45%
Freshness 8%

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