Photographer Greg Kessler's 'Model Morphosis' feature in the New York Times' Women's Fashion section depicts a playful before and after glimpse at the Netherlands runway guru and IMG Models member Elza Luijendijk.
The online entry allows New York Times readers to flip back and forth between Luijendijk's natural and done up states. Kessler followed the transformation closely, documenting it as it unfolded at New York's highly anticipated Spring 2013 Fashion Week event.
Benefit makeup artist Maria Comparetto embellished Luijendijk's flawless skin with light blush powder, dark eyeshadow and clear lip lacquer. And while these changes were minimal, the most dramatic and arguable amusing shift came from Tony & Guy hairstylist Cos Sakkas who intricately slicked back the blonde beauty's straight tresses.
Why This Trend Is Growing
- Playful Beauty Transformations
- Opportunity for makeup brands and salons to offer unique and entertaining makeovers.
- Interactive Fashion Week Coverage
- Opportunity for online platforms to provide engaging and interactive coverage of fashion week events.
- Behind-the-scenes Fashion Photography
- Opportunity for photographers to offer exclusive behind-the-scenes glimpses of fashion events and models during transformations.
Industries Being Reshaped
- Beauty and Cosmetics
- Opportunity for cosmetic brands and salons to showcase the transformative power of their products and services.
- Media and Publishing
- Opportunity for online and print publications to engage readers with innovative and interactive coverage of fashion events.
- Fashion Photography
- Opportunity for photographers to offer unique and exclusive content that provides a behind-the-scenes look at the fashion industry.
