The ‘Grab it by the Horns’ advertisement by Vitamin Water features an imaginary world where Internet sensations are everywhere. The experienced Internet connoisseur will have a fit when they see how many viral video references the commercial makes.
The commercial begins with a man walking to the convenience store to pick up a Vitamin Water. Along his way he passes by a man planking on a fire hydrant, Success Baby posters and a recreation of the stunt where a man attempts to land his bike on a roof and misses. The commercial ends with a massive group of dancing inmates while a pair of Nyan Cats fly through the air in the background.
The Grab it by the Horns commercial attracts attention by paying tribute to some of most popular Internet sensations.
Key Themes Behind This Trend
- Meme-inspired Ads
- Brands can tap into the popularity of internet memes and references to create hilarious and memorable ad campaigns.
- Viral Video Marketing
- Marketers can leverage the familiarity of viral videos to create engaging marketing content that resonates with consumers.
- Humorous Brand Messaging
- Humor can be a powerful tool for brands to differentiate themselves and connect with audiences in a genuine and relatable way.
Where This Applies
- Beverage Industry
- Beverage companies can use humorous meme-inspired ads to stand out in a crowded market and connect with younger consumers who are more likely to engage with social media and viral content.
- Digital Media Industry
- Companies that specialize in digital media and advertising can help brands create successful campaigns that leverage viral video content and internet memes.
- Marketing and Advertising Industry
- Marketing and advertising agencies can offer clients creative solutions that incorporate humor and internet culture references to create memorable ad campaigns that resonate with target audiences.
