Nick Woodman, the founder of GoPro, just recently released the newest version of the Go Pro HD Hero 3 camera and the company has been allowing users to submit some breathtaking photos on to their site.
GoPro is a company that makes very small cameras that are shock-resistant, waterproof and can be worn on almost anything. Needless to say, this is the ideal camera for any thrill-seeking, action sport fanatic out there. Bikers, surfers, sky divers and travelers can now capture all the action up close and personally.
The above photos are just some of the amazing shots that can be attained with the new Go Pro HD Hero 3. I still find it hard to picture where exactly the cameras were placed in each photo, like in the one of the guy holding onto the bottom of a plane.
Key Themes Behind This Trend
- Adventure Sports Photo and Video Capture
- The HD Hero 3's innovative design and durability open opportunities to create new and immersive content for extreme sports enthusiasts and content creators.
- Wearable Camera Technology
- The GoPro HD Hero 3's small design and mounting capabilities forge an opportunity for innovation in wearable camera technology projects.
- Fan-submitted Marketing Campaigns
- GoPro's user-generated content campaign exhibits how employing customer-made content can be an effective marketing tool for companies in the action sports industry.
Where This Applies
- Sports and Adventure Tourism
- The GoPro's HD Hero 3 camera gives the sports and adventure tourism industry an innovative way to promote their activities and locations through new video content.
- Consumer Electronics
- The HD Hero 3's groundbreaking design and unique features position the camera as a leading product in the consumer electronics market.
- Digital Marketing
- GoPro's user-generated content program inspires digital marketing leaders to create similar campaigns to enhance their brand awareness and customer engagement.
