This ad for Korea University’s Institute of Foreign Languages is a hoot! I love the fun and clever approach they use to get people to register and learn a new language. By pulling out the tongue-shaped flier, potential students can see themselves learning a foreign language. The tagline reads, “Get the native tongue.” Come to think of it, it also gives new meaning to “what’s your mother tongue?”
The ad was created by advertising agency Diamond Ogilvy, Seoul, Korea with creative direction by Kyoungjoo Lee, Dabok Kim, and Jihye Kim. The copy was written by Yujean Bahk and Howard Han.
What's Driving This Trend
- Interactive Poster Advertising
- Businesses can utilize interactive poster ads to engage with potential customers in a unique way.
- Creative Language Learning Promotion
- Education institutions can take a playful approach to promoting language learning to attract potential students.
- Innovative Use of Everyday Objects in Advertising
- Marketers can capitalize on using everyday objects in advertising to create memorable campaigns for their clients.
Who This Affects Most
- Advertising
- The advertising industry can incorporate interactive poster ads to engage audiences in a completely new way.
- Education
- Educational institutions can promote language learning in a fun and playful manner to differentiate themselves from competitors.
- Marketing
- Businesses can use creative approaches to everyday objects in their marketing campaigns to make them more memorable and effective.
