Giuseppe Dicecca is a Milan, Italy-based fashion photographer and editor with a flair for sleek, retro looks judging by his series 'Existir.' Each frame focuses on a model adorned in 1920s-style clothing accented with subtly modern elements.
In the lead shot, the model wears a top-hat, lace veil and fur sleeves; these pieces are pretty much de rigueur for the Maitre'D of a ritzy speakeasy or burlesque establishment during the Jazz Age. Still, if the viewer looks just under the model's fur sleeves, they will find a monochromatic and strangely textured blouse; this is the modern element. In other photographs, the model wears hats that are similar to those of flappers, but feature sharp and often asymmetrical cuts that would be just a touch out of place during the 1920s.
Why This Trend Is Growing
- Retro-modern Fashion
- The trend of blending vintage styles with contemporary elements in fashion photography presents disruptive innovation opportunities for clothing brands to create unique and appealing collections.
- Revival of 1920s Aesthetics
- The resurgence of 1920s-inspired fashion seen in Giuseppe Dicecca's series indicates an opportunity for the beauty industry to develop new makeup and hairstyle trends that capture the essence of the Jazz Age.
- Subtle Juxtaposition
- The use of subtly modern elements to contrast with retro fashion in 'Existir' offers disruptive innovation opportunities for accessories brands to create unconventional and eye-catching designs.
Industries Being Reshaped
- Fashion Photography
- The fashion photography industry can take advantage of the trend of blending retro and modern styles to create visually striking and commercially appealing images for brands and publications.
- Clothing
- Clothing brands have the potential to tap into the revival of 1920s aesthetics by designing collections that combine vintage silhouettes with contemporary materials and cuts, offering consumers a unique and nostalgic fashion experience.
- Beauty
- The beauty industry can leverage the resurgence of 1920s fashion by developing makeup and hairstyle trends that pay homage to the era and cater to the demand for timeless elegance and sophistication.
