A few days ago, Trend Hunter mentioned the launch of supermodel Gisele Bundchen’s new footwear line, Ipanema. Now we bring your her very first commercial for her sandal line. The ad has very little to do with sandals, and a lot to do with Gisele dancing in the rain.
In her print campaign, Gisele is featured wearing nothing but the sandals… and a whole lot of colorful body paint. I think it’s fair to assume this Victoria’s Secret model has a pretty good grasp on the whole “sex sells” thing.
Key Themes Behind This Trend
- Celebrity-endorsed Fashion
- Opportunity for businesses to collaborate with influential celebrities to promote their fashion products.
- Emphasis on Visual Impact
- Businesses can focus on creating visually striking advertising campaigns to capture consumer attention.
- Provocative Marketing
- Disruptive innovation opportunity for businesses to push the boundaries of traditional marketing by using provocative and attention-grabbing tactics.
Where This Applies
- Fashion
- Fashion brands can explore collaborations with celebrities to increase brand awareness and drive sales.
- Advertising
- Opportunity for advertising agencies to create visually captivating campaigns that resonate with consumers.
- Marketing
- Businesses can explore unconventional and provocative marketing strategies to engage and captivate their target audience.
