Mystique Indigo Frocks

The Giorgio Armani Spring Summer 2011 is Gorgeously Mysterious

Giorgio Armani's latest collection is called 'les femmes bleu,' gracing its models in elegant midnight blue evening wear.

Blue silhouettes strut down the runway in one-shouldered dresses, long sequined skirts and chic evening suits. The surrounding theme of deep midnight blue showed through all the different outfits. The Giorgio Armani Spring Summer 2011 collection showcases great ensembles of mystery and class.

Implications - The fashion industry tends to flock to certain colors each season, and for the spring and summer of 2011, designers were particularly interested with the deep, mysterious shade of midnight blue. This ocean-inspired hue found its way into several designer collections for its luxury, elegance and chic versatility.

Midnight Blue Obsession
Fashion industry designers are particularly interested with the deep, mysterious shade of midnight blue for its luxury, elegance and chic versatility, and incorporate it into several collections.
Elegant Evening Wear
Giorgio Armani's Spring Summer 2011 collection showcases great ensembles of mystery and class that feature elegant midnight blue evening wear.
Sequined Chic
Giorgio Armani's latest collection graces its models in elegant midnight blue evening wear, including long sequined skirts and chic evening suits.

Sectors Adopting This

Fashion
Fashion industry designers incorporate the trendy shade of midnight blue into several collections for its versatility and elegance.
Luxury
Collections featuring elegant midnight blue evening wear will appeal to the luxury market.
Entertainment
Midnight blue may be featured in films and TV shows, and styled in clothing and sets to represent luxury and elegance.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 31%
Freshness 8%

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