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As minimalist branding strategies are becoming more appealing to the average consumer, Gibbs Honey packaging is sure to hit that sweet spot for most of the shoppers seeing it on the shop shelf. Based on the use of a plain mason jar with a black metal lid, the product appeals with its aesthetic clarity and its transparent view of the scrumptious color inside.
Russell Gibbs employed a single black hexagon to tie in tonally with the dark cap and has it represent the honeycomb in its most reduced unit. The letter G has been inscribed in the center to signify the name of the brand. The glass container has been otherwise kept nearly clear of any text to invite its reuse later on. Gibbs Honey packaging incorporates a hexagonal tag that provides additional information about the designer’s delicious family-made spread.