In this fashion editorial, entitled 'London Morning,' shot for the most recent issue of POSI+TIVE magazine, photographer Giacomo Cosua captures images of models Eddie Tucker and Harry Goodwins in a diverse selection of street styles and casual wear that embody the city's youth culture.
A blue and black checkered jumper from Beyond Retro, a purple sweater from Fred Perry and a denim shirt from Topman are just some of the labels one can find worn by the models in this photo series that are commonly associated with the streets of London. So if London is calling, then you need to get yourself some threads that reflect the vibrancy of the city. And, what better way to do this than to be inspired by these artful shots from Giacomo Cosua?
What's Driving This Trend
- Youthful Street Styles
- Designing clothes that are inspired by young and edgy street styles can disrupt the fashion industry and appeal to a younger market.
- Casual Wear Resurgence
- Reviving casual wear as a fashion statement can lead to a resurgence of demand for casual wear brands and bring more innovation to the industry.
- Vintage Clothing Revival
- The trend of mixing vintage and modern clothing can disrupt the fashion industry by creating new opportunities for boutique and vintage clothing stores.
Who This Affects Most
- Apparel
- Fashion companies can take advantage of these street style trends to create unique, youthful clothing lines that appeal to a younger, fashion-conscious audience.
- Retail
- Retailers can attract younger audiences and showcase unique merchandise by integrating vintage clothing collections into their stores.
- Photography
- Photographers can capitalize on the trend of capturing street style fashion by creating visually arresting editorials for fashion magazines and e-commerce sites.
