As the credit crunch continues to push consumers towards money-saving alternatives, one of the funniest (and cutest) ways to save comes from the Geico 'Guinea Pigs Row Tiny Boat' commercial. Though entirely fictional, the ad offers a hilarious and adorable way to cut down on your electricity bill -- train guinea pigs to row a power-generating boat.
Using computer animation, the 90-second extended ad shows how one man raised three rodents to be rowing superstars and the challenges faced along the way -- including the tragic loss of one guinea pig.
In a time when it seems like computer-animated animals are used to advertise every kind of product and service, from cellphones to toilet paper, the Geico 'Guinea Pigs Row Tiny Boat' spot still manages to capture one's attention through the use of incredible imagination and wit. Check out the adorable ad for yourself!
What Makes This Trend Stand Out
- Computer-animated Animal Ads
- The use of computer-animated animals in advertising products/services provides an opportunity for creativity and brand awareness.
- Humorous/adorable Commercials
- Companies can create memorable advertising campaigns by incorporating humor and cuteness while staying on brand.
- Electricity-saving Innovations
- Businesses can capitalize on the increasing demand for energy-efficient products and services by offering innovative electricity-saving solutions.
Sectors Adopting This
- Advertising
- Incorporating humor and adorable animals/characters can make advertising campaigns more memorable and effective.
- Entertainment
- The use of computer animation and creative storytelling can lead to innovative and enjoyable entertainment products and experiences.
- Renewable Energy
- Companies can capitalize on the demand for electricity-saving solutions by offering innovative renewable energy products and services.
