Disheveled Watercolor Styles

The Fur Fur Spring 2013 Collection Showcases Quirky Japanese Fashion

The Fur Fur Spring 2013 is the brainchild of designers Koichi Chida and Aya Furuhashi, who joined creative forces with artist Shiho Ueda
 in order to create this one-of-a-kind collection.

The pieces sported by models in this Tokyo Fashion Week runway collection seemed artfully disheveled. The hemlines and silhouettes were relaxed as if to show off the water-colored qualities of each piece. Though the garment story is unconventional, it boasts a calculated delicacy that is truly genius.

The neutral palette of each piece was complimented by the stunning models, who sported a seemingly unkempt appearance. Each one donned the paper-bag chic aesthetic with uncombed hair that featured flower-like accessories. The lightweight collection is an ode to laid-back aesthetics and a standout with originality that holds no reservations.

Art-inspired Fashion
Designers are collaborating with artists to create one-of-a-kind collections that showcase unique and unconventional designs.
Laid-back Aesthetics
There is a trend towards relaxed silhouettes in fashion, with an emphasis on natural and effortless styles that exude a sense of comfort.
Imperfect Beauty
Models are embracing imperfection, with unkempt hair and non-traditional accessories highlighting the beauty of individuality and the unconventional.

Who This Affects Most

Fashion
Fashion designers can collaborate with artists to create unique and unconventional collections that showcase their artistic vision and create a new aesthetic for buyers.
Beauty
There is an opportunity for beauty brands to embrace imperfection and non-traditional aesthetics in their product lines, with a focus on individuality and unconventional beauty standards.
Art
Visual artists can collaborate with fashion designers to expand their reach and showcase their art on a new platform, creating innovative and unconventional pieces.
SCORE
3.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 38%
Freshness 8%

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