A London photographer was in the right place at the right time during the London 2012 Olympics when he caught a photo he calls the 'Full Moon Rise at Tower Bridge' through the Olympic rings. The photo was captured by Luke MacGregor, a professional photographer from the south-east of England who has been taking pictures as a career since 1998. He currently shoots for the Reuters picture agency and for global news.
MacGregor just happened to be close to the Tower Bridge in London the other day when a bright orange/red moon was rising just underneath the Olympic rings. The rings are suspended below the iconic bridge and when perfectly timed, the moon created some interesting photographs that appear to blend perfectly with the colorful circles. The rising full moon helped create an upside down pyramid shape and fitted perfectly into the top black ring.
Key Themes Behind This Trend
- Lunar Photography
- Opportunity for businesses to create innovative gadgets or apps for taking stunning moon photos.
- Novelty Souvenirs
- Potential for industry players to develop unique souvenirs commemorating special moments in history with a playful twist.
- Experience-driven Advertising
- Businesses can create experiential marketing campaigns that create an emotional connection with the audience, tapping into the magic of the moment.
Where This Applies
- Photography
- There is a market for gadgets or tools for taking unique shots, like the Olympic moon photo, and making it accessible to hobbyists or professional photographers.
- Tourism
- Travel companies can create a unique experience for their customers by offering moonlit tours or other unique photo opportunities.
- Retail
- Opportunity for retail companies to sell novelty souvenirs such as moon-shaped picture frames or London memorabilia with an Olympic moon twist.
