Being released September 25th, 2012, 'Forever: the New Tattoo' chronicles the revolutionary, underground tattoo world. The book looks at the modern mainstream appeal of tattooing through the work of some of the world’s most cutting-edge tattoo artists in a variety of styles including Mark Cross, Rafel Delalande, Liam Sparkes and Tomas Yak.
Body art is one of the most interesting genres of art that is around today. Tattoo artists are constantly being pushed to be original in their work. The underground tattoo world can be controversial, but it also is influenced by art, fashion and visual culture. Adding in the influences of traditional tattooing, Forever: the New Tattoo takes a comprehensive look at an extremely deep and fascinating subject.
Key Themes Behind This Trend
- Modern Tattooing
- The surge in demand for modern and cutting-edge tattoo art that borrows elements of mainstream culture presents opportunities for artists and businesses to innovate and differentiate their services from traditional ones.
- Underground Art
- The growing appreciation for underground art forms like tattooing creates opportunities for artists and businesses to showcase unique styles and push creative boundaries.
- Visual Culture
- The connection between body art and visual culture, as explored in 'Forever: the New Tattoo', presents opportunities for businesses and individuals to collaborate and innovate in the fashion and beauty industries.
Where This Applies
- Tattoo Industry
- The tattoo industry can leverage the surge in demand for modern and cutting-edge tattoo art, and cater to a wider range of customers by offering unique styles and collaborations with fashion and lifestyle brands.
- Fashion Industry
- The intersection of body art and fashion, as seen in 'Forever: the New Tattoo', presents opportunities for fashion brands to innovate and create new products that showcase and celebrate the art of tattooing.
- Beauty Industry
- The growing appreciation for unique and creative forms of beauty, as exemplified by the art of tattooing, presents opportunities for beauty brands to cater to a wider range of customers and explore creative collaborations with tattoo artists.
