If plastic bags don't seem trashy and bland enough already, their image will be lowered further by the fantastic quality of Flaminio Olive Oil packaging. Based in Umbria, the Italian brand already stores and sells its premium extra virgin olive oil in lovely wine bottles with punchy textual labels; however, it's gone the extra mile to let you take home the high quality product in a playful tote.
The triangular shopping bag is made from a stiff card that unfolds rather like a box. It's bright white at its base but has been illustrated with a charming suburban scene in a range of vibrant colors. A pretty pasture is interrupted by the snaking form of a rural road. Signage describes the contents of Flaminio Olive Oil packaging and a streetlight protrudes in 3D as the green cap passes through a deliberate hole.
Key Themes Behind This Trend
- Playful Packaging
- Brand packaging is being designed to be visually appealing and engaging.
- Sustainable Totes
- More brands are replacing single-use plastic bags with reusable, illustrated packaging designs made from sustainable materials.
- 3D Branding
- Brands are experimenting with making their branding more interactive and tactile, with 3D elements incorporated into packaging designs.
Where This Applies
- Food and Beverage
- Brands in the food and beverage industry are using playful packaging and sustainable materials to differentiate themselves and appeal to environmentally-conscious consumers.
- Consumer Goods
- Brands in consumer goods are exploring new ways to make their packaging more engaging and visually appealing, while reducing their environmental impact.
- Retail and E-commerce
- Companies in the retail and e-commerce industry are incorporating unique and visually appealing packaging designs to their product deliveries to elevate the customer experience.
