The winter season seems to be when Hollywood studios release all of their potential failures, and these 'F**k You! It's January' film posters express the anguish and annoyance of movie-goers everywhere.
The 'F**k You! It's January' posters originated from Red Letter Media’s ‘Half in the Bag’ web series in which they review current and obscure films. In their latest episode, co-host Jay Bauman hilariously quipped that movies released during the month of January may as well be titled, “'F**k you! It's January,” since there’s very little artistic merit that goes into these productions and making money seems to take precedence. The team at Red Letter Media then made a series of mock posters of January 2012 releases and incorporated them into the episode.
For those thinking bad cinema experiences are exclusive to January, Red Letter Media continues the photoshopped poster series into February.
What's Driving This Trend
- Mock Movie Posters
- The creation of mock movie posters can be used to poke fun at poorly received films and generate buzz for upcoming releases.
- Satirical Marketing
- Satirical marketing can appeal to a younger, more humor-oriented audience and create a viral marketing campaign.
- Crowdsourced Opinion
- Crowdsourced opinion videos can generate buzz and create a sense of community around reviews and critiques of new movies and TV shows.
Who This Affects Most
- Film and Television
- The film and television industry could incorporate satirical marketing to promote new releases or utilize crowdsourced opinion to connect with audiences and improve productions.
- Advertising and Marketing
- The advertising and marketing industry could utilize satirical marketing to promote products or services and generate buzz among younger audiences.
- Media and Entertainment
- The media and entertainment industry could use crowdsourced opinion to build stronger relationships with audiences and gauge the reception of new releases, potentially improving future content.
