Athletic company Saucony has made a huge step towards expanding its impact in the marketplace with a new ad campaign entitled 'Find Your Strong.' Saucony asks its customers to look inside themselves to find out what it is that keeps them going. The 'Find Your Strong' campaign is a full-throttle marketing assault featuring print, online, event marketing and retail components.
The 'Find Your Strong' campaign features Saucony’s first ever television ad, which showcases a diverse collection of athletes pushing themselves to the limit in various settings, effectively illustrating that everyone’s “strong” is unique.
One of the most interesting parts of the campaign is the social media push. Saucony is asking consumers to share their own personal “strongs," as well as compile them and turn them into a personalized t-shirt. This multi-faceted, well-detailed and personal marketing campaign is sure to create a memorable and lasting impression in the minds of current Saucony fans, as well as people who have never used the brand.
What's Driving This Trend
- Personalized Marketing
- Saucony's 'Find Your Strong' campaign utilizes personalized marketing strategies to create a memorable and lasting impression on consumers.
- Social Media Engagement
- Saucony's campaign includes a social media push, encouraging consumers to share their personal 'strongs' and engage with the brand online.
- Diverse Representation
- Saucony's 'Find Your Strong' campaign highlights diverse athletes pushing themselves to the limit, showcasing the brand's commitment to inclusivity and representation.
Who This Affects Most
- Athletic Apparel
- Saucony's campaign in the athletic apparel industry utilizes personalized marketing and social media engagement to connect with consumers.
- Digital Marketing
- Saucony's multi-faceted campaign demonstrates the potential for disruptive innovation in the digital marketing industry.
- Sportswear Retail
- Saucony's 'Find Your Strong' campaign presents opportunities for personalized marketing and engaging retail experiences in the sportswear retail industry.
