This commercial for China's Fantasy Westward Journey video game has gone viral in China, and you will quickly see why.
The commercial is definitely taking a risk when it comes to international diplomacy. Through an action sequence and mini-plot, it suggests an astounding unheard-of conspiracy, one in which President Obama has disguised himself as Bin Laden in order to get the Fantasy Westward Journey's game secrets, which have been written on the thigh of one of Bin Laden's wives. As you'll see in the commercial, Bin Laden's death is faked by Seal team 6; the team takes President Obama back to a safe compound, where he changes back into his suit and relates his incredible experience.
This video for the Fantasy Westward Journey game is a must-see, even if its premise and plot are shocking.
What's Driving This Trend
- Viral Advertising
- The commercial for Fantasy Westward Journey video game has gone viral, highlighting the power of unconventional advertising strategies.
- Controversial Marketing
- The commercial takes a risk with an international diplomacy theme and a shocking plot, showcasing the potential of controversial marketing to generate buzz.
- Narrative Storytelling
- The action sequence and mini-plot in the commercial demonstrate the effectiveness of narrative storytelling in capturing viewers' attention and building engagement.
Who This Affects Most
- Video Games
- The success of the Fantasy Westward Journey game commercial demonstrates the opportunities for innovation and disruption in the video game industry.
- Advertising & Marketing
- The viral nature of the commercial highlights the potential for disruptive innovation in the advertising and marketing industry.
- Media & Entertainment
- The use of controversial and narrative-driven content in the commercial showcases potential opportunities for disruptive innovation in the media and entertainment industry.
