Artist Ori Gersht has been inspired by a 19th-century painting by Henri Fantin-Latour. He has recreated the ancient painting by taking large-scale photographs of elaborate floral arrangements.
In this relationship between past and present, painting and photograph, Ori Gersht captures the exact moment at which beautiful flowers are violently blown up.
Implications - Explosions are something that people can't help but look at and easily grabs their attention. Using explosions in art as well as advertising is a good way to get people to stop, stare and pay attention. Using explosions in advertising doesn't focus on just one group, but is suitable for all groups of consumers. There is no age limit on excitement of explosions.
Key Themes Behind This Trend
- Explosive Art
- The use of explosions in art, especially photography, as a means of grabbing consumers' attention.
- Floral Destruction
- An artistic trend of depicting the destruction of beautiful objects, such as flowers, to create a juxtaposition of beauty and violence.
- Past-present Relationships
- An artistic trend of exploring the relationship between past and present through recreating historical artwork in modern mediums.
Where This Applies
- Advertising
- The use of explosive imagery in advertising campaigns, especially for products that need to catch consumers' attention quickly.
- Fine Art Photography
- The trend towards incorporating elements of destruction and violence in fine art photography, creating a more provocative and attention-grabbing aesthetic.
- Floristry
- The use of floral arrangements in artistic displays that are designed to be destroyed for dramatic effect, creating a new trend of 'temporary art'.
