The secret to a fit body in the future may not rely in a good workout, but rather in a vial of GW1516. To put it more simply it's exercise in a pill.
Researchers have done experiments on rodents with the drug, leading to the creation of what the media has dubbed “mighty mice†from mouse potatoes.
“Sedentary mice that took the drug for four weeks burned more calories and had less fat than untreated mice,†Yahoo news reported. “And when tested on a treadmill, they could run about 44 per cent farther and 23 per cent longer than untreated mice.â€
And remember, the placebo effect doesn't work on mice.
If GW1516 works the same way on humans, gym memberships might drop even more. Without sweating or exerting any type of energy, you could go from flab to fab while you laze on the couch watching Entourage.
Why This Trend Is Growing
- Exercise in a Pill
- A potential ground-breaking trend in health and wellness that could revolutionize the way people think about fitness.
- Mighty Mice Phenomenon
- A new trend in animal experimentation that could pave the way for human medical breakthroughs.
- Dietary Supplements
- An emerging trend in the pharmaceutical industry that has the potential to change the way we approach nutrition.
Industries Being Reshaped
- Pharmaceuticals
- A potentially disruptive innovation opportunity for pharmaceutical companies looking to create new diet-related products.
- Fitness and Wellness
- A potentially disruptive innovation opportunity for fitness and wellness companies seeking to leverage the trend of exercise in a pill.
- Animal Testing
- A potentially disruptive innovation opportunity for companies involved in animal testing, as the mighty mice phenomenon represents a new potential avenue for research.
