For those enjoying the sand and surf in the Hamptons this month and are in need of some hair removal services, keep an eye out for the EWC Jitney Bum Bus. A promotion by European Wax Center and the agency StrawberryFrog, the EWC Jitney Bum Bus is a traveling billboard featuring colorful photos, snapped by photographer Henrik Halvarsson, of women wearing bikinis.
To get your free waxing coupon redeemable at one of the European Wax Center salons, you just have to snap a photo of the bus, add the hashtag #EWCBumBus and use Facebook or Foursquare to check in. And if you're not in the Hamptons, don't worry. You can still get a free wax by 'liking' the brand's Facebook page and tagging a photo of the EWC Jitney Bum Bus on your timeline.
What's Driving This Trend
- Promo Transportation
- Innovative transportation modes that offer promotions for beauty services to customers while on-the-go.
- Social Media Promotions
- Using social media platforms to offer promotions that are easy to access for customers.
- Mobile Marketing
- Creating a mobile marketing strategy that brings the promotional beauty services to the customers.
Who This Affects Most
- Beauty and Wellness
- Offering mobile hair removal services and promotions in unique and convenient ways.
- Advertising and Marketing
- Developing customized advertising campaigns that leverage social media platforms.
- Transportation and Logistics
- Partnering with companies to offer promotional services on various transportation modes.
