What happened when artist Erno-Erik Raitanen erected a huge wall of pink candy-floss in an art gallery? It disintegrated within days. For the fun installation 'Cotton Candy Works,' the imaginative artist hung a huge wall of pink cotton candy which visitors to the art gallery were encouraged to actively pull or eat off the wall.
The cycle continues as the candy returns back to its original form once ingested and the gallery is left with a blank wall again. I'd be interested to find out how long this installation would last if there were some kids around the gallery -- I'm sure it would be gone even quicker than in a few hours. This is an engaging interactive example of modern art, which poses deep questions about decay and the circle of life in a lighthearted way.
What's Driving This Trend
- Interactive Art Installations
- There is an opportunity to create more interactive art installations that incorporate audience participation, like pulling or eating off walls.
- Ephemeral Art
- Creating short-lived art installations brings forward questions about decay and the circle of life in a lighthearted way.
- Edible Installations
- Creating edible installations like candy walls could be a trend in engaging modern art installations.
Who This Affects Most
- Art and Entertainment
- There are opportunities for artists and art galleries to create more interactive, engaging, and lighthearted installations that encourage audience participation and reflection.
- Food and Beverage
- There are opportunities for food and beverage companies to innovate and create unique food installations for events and businesses.
- Event Planning
- There are opportunities for event planners to create engaging and interactive installations for events that incorporate artwork and audience participation.
