These intelligent cereal boxes by Fulton Innovation add a little appeal to any kid's (or adult's) morning routine. A light-show bearing, digital and interactive way to get kids to sit down with their bowl of breakfast is just what parents need.
Fulton Innovation's Intelligent cereal boxes can communicate with nearby computers to determine an expiration date. This product has the best of both worlds since it is entertaining and functional!
Implications - If you project your product to be something that's run-of-the-mill, that's all customers will ever think of it as. In this case, General Mills is tricking out their Trix cereal box to make their product pop while on crowded grocery store aisles and gain some brand loyalty. Cereal is a weekly purchase for many households and there are thousands of options to choose from, so this tactic may differentiate Trix from the masses!
What Makes This Trend Stand Out
- Interactive Packaging
- The development of intelligent, interactive cereal boxes opens up opportunities for brands to engage consumers through innovative packaging designs and experiences.
- Smart Connectivity
- The integration of cereal boxes with nearby computers showcases the potential for smart connectivity in everyday consumer products, paving the way for more personalized and interactive experiences.
- Enhanced Brand Differentiation
- By incorporating entertaining features into cereal packaging, brands can differentiate themselves from competitors and attract consumer attention in crowded store aisles.
Sectors Adopting This
- Food Packaging
- The introduction of intelligent, interactive cereal boxes presents disruptive innovation opportunities in the food packaging industry, encouraging brands to explore creative ways to engage consumers.
- Consumer Electronics
- The integration of cereal boxes with nearby computers highlights the potential for smart connectivity in consumer electronics, signaling opportunities for brands to develop more connected and interactive products.
- Breakfast Cereal
- The incorporation of entertaining features into cereal packaging offers disruptive innovation opportunities for the breakfast cereal industry to enhance brand differentiation and capture consumer interest.
