Emmy Awards Frocks Part III

Colors on the Red Carpet

Just like the acceptance speeches at the Emmy Awards, the Red Carpet was sometimes beige, but the stars rose to the occasion for the most part, showing up in luscious colors that covered every combination in the rainbow.

But the real question for you fashion mavens is one hand on the hip, or two? Is there a rule? Is this a secret signal?

Implications - Awards shows are an ideal event for designers to showcase their upcoming fashions and designs by having popular celebrities strut down the red carpet flaunting their freshest styles. Bright, bold and vibrant colors worn by celebrities on the red carpet are certainly more likely to catch the eye of television viewers and potential consumers. More importantly, a fan-favorite celebrity wearing a striking color will be a look and style that fans will want to mimic.

Red Carpet Brights
Designers can take advantage of award shows as an opportunity to debut their latest fashionable and vibrant designs to catch the attention of consumers.
Celebrity Fashion Influence
The bright and bold fashion styles seen on the red carpet can inspire fans and potential consumers to mimic the looks, leading to increased sales for designers.
Hand on Hip Style
There is an opportunity for fashion companies to create clothing that complements the hand on hip pose seen on the red carpet as a new trend in fashion photography poses.

Who This Affects Most

Fashion
Fashion industry can optimize award shows as an occasion to showcase fresh designs and bold colors to potential consumers.
Photography
The red carpet hand on hip pose can inspire photography companies to create clothing shoots with models imitating the same pose as a trend in fashion photography.
Marketing
Award shows can create a marketing opportunity for businesses and individuals to leverage the celebrity fashion influence on color and design to promote their own products or services.
SCORE
1.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 40%
Activity 8%
Freshness 8%

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