Uber hip fashion retailer Oki-Ni returns with another entry in their lookbook collaboration series, this time featuring Elgar Johnson.
With camouflage creeping back on to the streets as of late, Johnson picks a great moment to emphasize a militaristic look. Highlighting styles from such labels as Alexander McQueen, Nonnative, Maison Martin Margiela, Rick Owens and Stone Island, Johnson works in striking black and white for this shoot. While the influences lean towards the first half of the 20th century, the overall feel of this lookbook is unmistakably 'now.' The selection of photos offsets the theme of military physical training with an element of playfulness.
Take a look at the drill sergeant looks featured in the featured gallery of Oki-Ni.
Key Themes Behind This Trend
- Camouflage Fashion
- Disruptive innovation opportunity: Develop new camouflage patterns and styles for fashion brands and retailers.
- Militaristic Aesthetics
- Disruptive innovation opportunity: Design clothing and accessories that incorporate militaristic elements to cater to the growing fashion trend.
- Playful Fashion Lookbooks
- Disruptive innovation opportunity: Create lookbooks that combine playful and unexpected elements with fashionable clothing to attract and engage customers.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity: Develop innovative retail experiences that highlight militaristic fashion trends and attract customers.
- Fashion Design
- Disruptive innovation opportunity: Integrate militaristic aesthetics into fashion designs, offering unique and popular options for consumers.
- Photography and Visual Media
- Disruptive innovation opportunity: Experiment with unconventional themes and aesthetics in fashion photography for lookbooks, creating a distinct visual identity.
